Carenami

Carenami is a Silicon Valley startup. A provider of medical alert devices with integrated monitoring services with a firm belief that older adults should be able to age safely and peacefully in their own homes. As a growing startup, they needed help building their brand and securing key partnerships with healthcare providers and distributors.

As a new entrant to the growing AgeTech technologies sector, Carenami aimed to disrupt the market with affordable, user-friendly products. However, as a small startup they faced challenges in building awareness and establishing vital partnerships to scale their business.

That's where Sinebuilt came in.

Carenami's key challenges included limited marketing resources, minimal online presence and no pipeline of partner or customer opportunities in place.

Sinebuilt proposed a comprehensive 12-month digital campaign centered around four key pillars - Branding, Content, Partnerships and Platform Optimization.

Execution involved:

Branding - Sinebuilt designed a modern logo reflecting Carenami's innovative yet caring approach. We also created professionally designed brochures and demonstrations videos to showcase products in an engaging visual format.

Content - A detailed editorial calendar mapped out diverse content types from blogs answering consumer questions to e-books addressing industry challenges. This rich library strengthened Carenami's thought leadership while humanizing the brand voice.

Platforms - Sinebuilt built Carenami's website on the Webflow platform for improved functionality, speed and mobile optimization. They also set up social media profiles and implemented email marketing automation.

Partnerships - Leveraging their extensive healthcare networks, Sinebuilt's business development team proactively reached out to senior living facility directors, hospital administrators as well as medical suppliers about Carenami's value proposition through targeted email and phone campaigns.

Optimizations - To continually refine efforts, Sinebuilt employed measurement tools like Google Analytics and social listening to monitor engagement and KPIs. Insights guided regular campaign adjustments and future planning.

Additional tactics included search engine optimization, business strategy, investor research, and media relations support. Sinebuilt's collaborative process incorporated Carenami's real-time feedback at every stage.

• Secured distribution partnerships with 5 senior care agencies, (some of them being large franchises) nationwide.
• Gained deals with two major distributors expanding Carenami's footprint.
• Witnessed over 120% surge in leads for their sales team to convert.
• Allowed the startup to continue growing strongly, supported by robust partnerships and brand presence.